ad server

noun

: a Web server that provides advertisements and advertising services to websites

In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—

Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web The first is that, when defined in this way, Google utterly dominates: the DOJ estimates Google’s publisher ad server, known in this case as DoubleClick For Publishers (DFP), has about 90 percent market share in the US. —

Lauren Feiner, The Verge, 1 Oct. 2024 The government, using more narrow market definitions than those used by Israel, has claimed that Google controls 91% of the market for publisher ad servers and 87% of the market for advertising ad networks. —

Matthew Barakat, Fortune, 27 Sep. 2024 So far, the DOJ has argued that through acquisitions, Google allegedly monopolizes the ad server market, taking a substantial cut of every online ad sale by tying together products on the buyer and seller sides. —

Ashley Belanger, Ars Technica, 20 Sep. 2024 However, the tech was unavoidable because of Google's tying of the publisher ad server to its ad exchange. —

Ashley Belanger, Ars Technica, 11 Sep. 2024 See all Example Sentences for ad server

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'ad server.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.